I usually work with startups and scale-ups, teams that are building or transforming digital products. I support founders and business owners with product strategy, help organize teams and processes, and ensure that products are delivered efficiently and with purpose.

My role often goes beyond design: I work as a strategic advisor, product lead, and hands-on designer, supporting each stage of growth, from idea validation to launch. I believe in a holistic approach to product and organizations, where people, processes, and technology work as one connected system.I like seeing results, solving problems, and making things happen, and I’ll always do my best to guide you through each of these elements with clarity and care.

Project timelines depend on several factors, including the scope of work, deadlines, and internal processes within your organization.At the start of every collaboration, I prepare a roadmap with three possible scenarios: a happy path (ideal timeline), a realistic path (including organizational dependencies), and a challenging path (factoring in potential risks). Together, we define the scope, roadmap, and final time or cost estimate.

I work in constant feedback loops, keeping the process transparent and aligned with your team’s pace.Every project and team is unique. I adapt to your needs and timelines, but I’ll always advocate for quality and guide you toward the most effective and sustainable way to deliver it.

Yes, I offer ongoing support through my Product Partnership option. After a project ends, we can agree on a set number of hours per month and define the exact scope of support you need.

This may include consulting with your tech or product team, advising on business decisions, or helping you navigate new challenges. For me, quality and continuity matter. I’m always happy to stay involved and make sure the product continues to grow in the right direction.

Getting started is simple. You can either book a free 30-minute call to discuss your needs or send me a short message describing your product idea. I’ll share a short project brief you can fill in, it helps me understand your goals, challenges, and scope.
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After that, we’ll have a short intro call to discuss details and align expectations. Based on that, I’ll prepare a proposal of collaboration, including a roadmap with three scenarios: optimistic, realistic, and one that includes possible challenges, along with a pricing outline.
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Once we agree, we’ll sign a contract, NDA, or any other required paperwork, and we can kick off the project. Clear, structured, and transparent, so you know exactly what to expect before we start.

My process is based on the Double Diamond methodology developed by the Design Council, a proven framework for designing meaningful, scalable products. Depending on where you are in your product journey, whether you’re exploring an idea, designing or redesigning a product or feature, auditing an existing solution, or shaping product and organizational processes, the exact steps will differ, but the methodology stays the same.

Each project includes four phases:
• Discover (research and insights),
• Define (synthesizing and framing opportunities),
• Develop (ideation and prototyping), and
• Deliver (implementation and refinement).

Investing in the right process and methodology increases the chances of creating products that disrupt markets, reduce risks and costs, and deliver real value. I work in continuous feedback loops to keep the process transparent, adaptive, and focused on outcomes, not just outputs.