_PROCESS
great products happen where people, processes, and technology meet.
My work is built on dialogue, because better conversations lead to better products. At the foundation of my process, I use the Double Diamond framework to ensure we design the right things and design things right.
With the right process, we reduce risk, move faster, and build products that scale. Depending on your needs, we focus on one phase of product cycle, or move through the full lifecycle.
We begin with an intro call to understand your needs and goals. I then prepare a tailored proposal that outlines the scope of work, process, roadmap, KPIs, and success metrics. Once the contract is signed, we run a project kick-off to align expectations, roles, timelines, and communication, setting the foundation for smooth, structured collaboration.
Research-led discovery that removes guesswork, surfaces real opportunities, and sets a clear, confident direction for your product.
We turn research into decisions, sharpening the problem, prioritising what matters, and aligning everyone around a clear, validated product direction.
Design turns direction into reality, validating ideas through flows, prototypes, and experience architectures shaped by user insight.
Design is refined into a launch-ready product: technically feasible, clearly documented, and aligned across design, business, and engineering.
We validate the product through real-world testing, ensuring it meets user expectations and performs reliably before scaling further.
Continuous iteration turns feedback and performance data into meaningful product improvements as the product grows and evolves.
New features are discovered, validated, and delivered within a scalable ecosystem designed to support long-term product maturity.
