Redesigning social media publishing for scale
Simplifying the most critical workflow in a high-scale SaaS platform
NapoleonCat is a social media management platform used by brands, agencies, and enterprise teams across more than sixty markets. I worked with the product team to redesign the platform’s most business-critical area: content publishing and scheduling. The goal was to make daily work simpler and more predictable for teams managing many profiles at once, while preserving the flexibility and control required at scale. The work focused on clarity, collaboration, and building a foundation for future AI-assisted publishing.
A central workspace for social media teams
NapoleonCat helps teams publish content, moderate conversations, and analyze performance across major social platforms. For many users, the publishing module is the heart of their daily workflow. It is where planning, approvals, and execution come together. As the platform grew, this area needed to support more complex team structures, client relationships, and approval processes without becoming harder to use.
Reducing complexity without reducing control
The existing publishing experience was powerful, but difficult to navigate for larger teams. Users struggled to understand what was scheduled, what required approval, and who was responsible at each step. The challenge was to redesign publishing and scheduling in a way that reduced friction, improved transparency, and supported collaboration across brands, clients, and markets, while remaining fast and reliable in everyday use.
Designing around real workflows, not assumptions
I worked closely with product, customer success, and engineering teams to understand how users actually plan, approve, and publish content. This included analyzing user feedback, reviewing usage data, and running interviews and usability tests with agency teams managing many social profiles.
Based on these insights, I redesigned the publishing calendar to make status, timing, and ownership immediately visible. I also designed a structured approval workflow with clear roles, states, and feedback, allowing teams to collaborate without relying on manual follow-ups. In parallel, I helped evolve the design system to support scalable, multi-brand scenarios across the product.
A calmer, more scalable publishing experience
The new publishing and scheduling experience made daily work clearer and more predictable for teams. It reduced unnecessary steps, improved collaboration, and gave users better visibility into what was happening and why. The redesigned workflow became a stable foundation for future AI-powered features and helped position NapoleonCat for continued growth as teams scale their social media operations.
