Holi Health
Health Tech

The first fully digital clinic for treating metabolic diseases.

Industry

Health Tech

Platform

iOS
Android
Web

Team

2 Software Developers
1 Product Designer
1 Product Owner
1 CEO
Medical Team

My role

Product Design
Product Vision
Digital Art Direction

Timeline

January 2024 ∙ Present

Status

Launched
CLIENT & PRODUCT

Holi Health is a modern, fully digital metabolic health clinic focusing on treating obesity through comprehensive diagnosis and groundbreaking therapies.

A complete package: nutritionist, meal plan, habit change support, doctor, AI coach, lab tests, and prescriptions—all in one. Continuous care from both a nutritionist and a doctor, combined with a personalized step-by-step approach. Comprehensive support with a modern approach.

RESULTS

Impact in numbers

Over 2,200 patients and 20+ doctors and dietitians use both apps daily, with an average rating of 4.9/5. Across 3+ product iterations, we conducted 20+ user interviews and multiple qualitative surveys, shaping a patient- and clinician-centered experience. Delivered 800+ screens and led 20+ product workshops. The platform continues to grow in revenue, with plans to expand into new medical fields and international markets.

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GOAL & CHALLENGE

Designing for simplicity & personalization

The challenge was twofold: First, to design a highly functional yet simple experience that could accommodate a diverse user base, spanning 18 to 65 years old, with varying levels of digital literacy. Second, to ensure that the app not only provided essential health-tracking features but also fostered long-term engagement and behavioral change. This required balancing medical complexity with usability, offering a sleek, user-friendly interface that kept patients motivated and informed without overwhelming them.